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Interview time

Interview time

You did it!  You managed to get a news organization’s attention, and now they’re on their way over to interview you. Oh no! What have you done? Your heart is in your throat, your mouth is dry, and everything you

GrabmeGary February 16, 2016February 19, 2016 Media No Comments Read more

Holding a News Conference

Holding a News Conference

Your organization has a big announcement to make.  One of the most effective and efficient ways to get the information out to the general public is to schedule a news conference, also referred to as a press conference.  You pick

GrabmeGary February 15, 2016February 19, 2016 Media No Comments Read more

Off the record? You never are…..

Off the record?  You never are…..

“But we were off the record” – We have heard this so many times. People blaming the media because they reported something that the person believed to be “off the record”.It’s really simple when the media are involved.  You have to remember that

GrabmeGary February 15, 2016February 19, 2016 Media No Comments Read more

Interview is over – why do I feel so strange?

Interview is over – why do I feel so strange?

So the interview is over – and you are just left hanging. It’s a strange feeling and one that some people are just not prepared for.  It’s like a date that seems to be going well, but you just don’t

GrabmeGary January 8, 2016February 19, 2016 Media No Comments Read more

In-your-face media encounters – the hostile media

In-your-face media encounters – the hostile media

We hope you never have to deal with hostile media.  But if you ever find yourself in a crisis situation where the media are contact you there are some options that you can follow. Dealing with the hostile media No

GrabmeGary January 7, 2016February 19, 2016 Media No Comments Read more

Using the media release blank

Using the media release blank

Here is a media release blank form you can use to create a simple media release for your organization or event.  It is very simple to use – all you need to do is complete the form and print it

GrabmeGary January 6, 2016February 19, 2016 Media 2 Comments Read more

Press release – your invitation to the media

Press release – your invitation to the media

A press release (or media release) is your invitation to the media to cover your story.   But remember that is all it is – an invitation.   Many media outlets get hundreds (even thousands in bigger cities) of press

GrabmeGary January 5, 2016February 19, 2016 Media No Comments Read more

A day in the life of a Journalist

A day in the life of a Journalist

To sum it up in a word, a journalist’s life is hectic.   Most reporters are required to cover at least one story per day, sometimes as many as three or four, while also developing content for the future. When reporters

GrabmeGary January 4, 2016February 19, 2016 Media 2 Comments Read more

What Makes a Good News Story?

What Makes a Good News Story?

If you’re trying to get your story told by a journalist, it helps to know what journalists look for in a good news story.   Newsrooms receive hundreds of “pitches” from various groups, organizations and individuals every day. Yours will be

GrabmeGary January 3, 2016February 19, 2016 Media No Comments Read more

Electronic, Print, Social Media – whats the difference?

Electronic, Print, Social Media  – whats the difference?

Electronic, print, social media — different paths to reach your goals!  All of these are forms of media that you can use to HUGE benefit to your organization. Knowing the differences — and similarities — between them will help you

GrabmeGary January 2, 2016February 19, 2016 Media, Social Media No Comments Read more
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Recent Posts

  • Creating Buzz on Social Media
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  • Comment Policy for Social Media
  • Damage control in a crisis – when the shit hits the fan
  • Using Facebook as a productive media tool
  • Using the personal touch to reach the people who cover the news
  • Buzz and Hype – how to work with them in social media
  • Getting into the local newspaper – a case study.
  • Interview time
  • Holding a News Conference
  • Off the record? You never are…..
  • Interview is over – why do I feel so strange?
  • In-your-face media encounters – the hostile media
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