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Creating Buzz on Social Media

Creating Buzz on Social Media

Getting people to visit your social media pages and interacting with your organization is the goal of being part of the social media world.  But it is not a ‘build it and they will come’ type of world.  People expect

GrabmeGary November 22, 2016 Uncategorized No Comments Read more

Four great ways to divert negative questions

Four great ways to divert negative questions

Negative questions?  Sometimes when you are in an interview you will be thrown a question that is ‘off topic’ from your message.  They could be innocent questions, or maybe a journalist is trying to get a comment about another story.

GrabmeGary May 26, 2016 Media No Comments Read more

How to craft your elevator speech to be awesome

How to craft your elevator speech to be awesome

Elevator Speech – here’s the scenario:  You step into an elevator and come face to face with someone you’ve been dying to make a pitch to about your business, organization, service or product.  You have only a few seconds to

GrabmeGary May 9, 2016 Uncategorized No Comments Read more

Dealing with negative comments on social media

Dealing with negative comments on social media

Getting negative comments on Facebook, Instagram, Twitter or other social media is part of the process.  It is ‘social’ after all and you have to take the good with the bad.   However, you should have a Comment Policy that you

GrabmeGary April 11, 2016April 11, 2016 Social Media No Comments Read more

Comment Policy for Social Media

Comment Policy for Social Media

Using social media is a wonderful way to get your positive message into the community.    However “social media” means that it is a social enterprise and your posts WILL receive comments and discussions.  This is where the power of social

GrabmeGary April 11, 2016 Uncategorized No Comments Read more

Damage control in a crisis – when the shit hits the fan

Damage control in a crisis – when the shit hits the fan

It’s damage control time.  You own a chain of restaurants where there’s an E. coli outbreak.  One of the cops in your shop is busted for child pornography.  You’ve had a security breach that puts your customers’ personal information in

GrabmeGary March 21, 2016March 21, 2016 Uncategorized No Comments Read more

Using Facebook as a productive media tool

Using Facebook as a productive media tool

You can use Facebook to get your message out into the community – but you have to build that community first.  The most important thing to remember when using Facebook is that it is a SOCIAL media platform.  This means

GrabmeGary March 1, 2016March 2, 2016 Uncategorized No Comments Read more

Using the personal touch to reach the people who cover the news

Using the personal touch to reach the people who cover the news

Do you watch your local news and read your local paper?  If not, we suggest you start.  As the old saying goes, “It’s not what you know, it’s who you know.”  This can be very true when it comes to

GrabmeGary February 24, 2016February 24, 2016 Uncategorized No Comments Read more

Buzz and Hype – how to work with them in social media

Buzz and Hype – how to work with them in social media

In the world of social media you will come across the terms buzz and hype.   They are terms that refer to the way your message is being delivered in the social media world, and they are important to understand as

GrabmeGary February 24, 2016 Uncategorized No Comments Read more

Getting into the local newspaper – a case study.

Getting into the local newspaper – a case study.

Getting your message into the local newspaper can be a great way to raise the community’s awareness of your organization or program.   And fortunately it can be quite easy to achieve if you are willing to help the journalist, which

GrabmeGary February 18, 2016February 19, 2016 Media No Comments Read more
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Recent Posts

  • Creating Buzz on Social Media
  • Four great ways to divert negative questions
  • How to craft your elevator speech to be awesome
  • Dealing with negative comments on social media
  • Comment Policy for Social Media
  • Damage control in a crisis – when the shit hits the fan
  • Using Facebook as a productive media tool
  • Using the personal touch to reach the people who cover the news
  • Buzz and Hype – how to work with them in social media
  • Getting into the local newspaper – a case study.
  • Interview time
  • Holding a News Conference
  • Off the record? You never are…..
  • Interview is over – why do I feel so strange?
  • In-your-face media encounters – the hostile media
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