Getting people to visit your social media pages and interacting with your organization is the goal of being part of the social media world. But it is not a ‘build it and they will come’ type of world. People expect
Negative questions? Sometimes when you are in an interview you will be thrown a question that is ‘off topic’ from your message. They could be innocent questions, or maybe a journalist is trying to get a comment about another story.
Elevator Speech – here’s the scenario: You step into an elevator and come face to face with someone you’ve been dying to make a pitch to about your business, organization, service or product. You have only a few seconds to
Getting negative comments on Facebook, Instagram, Twitter or other social media is part of the process. It is ‘social’ after all and you have to take the good with the bad. However, you should have a Comment Policy that you
Using social media is a wonderful way to get your positive message into the community. However “social media” means that it is a social enterprise and your posts WILL receive comments and discussions. This is where the power of social
It’s damage control time. You own a chain of restaurants where there’s an E. coli outbreak. One of the cops in your shop is busted for child pornography. You’ve had a security breach that puts your customers’ personal information in
You can use Facebook to get your message out into the community – but you have to build that community first. The most important thing to remember when using Facebook is that it is a SOCIAL media platform. This means
Do you watch your local news and read your local paper? If not, we suggest you start. As the old saying goes, “It’s not what you know, it’s who you know.” This can be very true when it comes to
In the world of social media you will come across the terms buzz and hype. They are terms that refer to the way your message is being delivered in the social media world, and they are important to understand as
Getting your message into the local newspaper can be a great way to raise the community’s awareness of your organization or program. And fortunately it can be quite easy to achieve if you are willing to help the journalist, which
